La Liga giant, FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers. The club celebrated the milestone on its website on Wednesday.
Barça’s top spot on the world’s biggest online video service has been consolidated by spectacular growth in the last two years, bothin terms of the number of followers and the number of videos viewed.
The NBA (14.7million) is the only sports channel that has more followers than FC Barcelona on YouTube. In honour of Barça’s achievement, in the next few days YouTube will be presenting the club with the Diamond Creator Award, a metal-plated trophy with a glass play button that is given to all channels that break the 10 million barrier.
Barça ended the 2018-19 season with a total of 7.2 million subscribers (2.6 million more than in 2017-18), and between 1 July 2019 and 30 June 2020, that number rose to 9,782,472. Now, with the 2020-21 about to begin, it has moved above 10 million, confirming its position as the out-and-out leader among sports clubs on YouTube. The channel has now had more than 65 million hours of viewership of its channel.
But aside from the symbolic figure of 10 million, Barça has extended its lead on its main competitors, having moved way ahead of second placed Real Madrid, with 5.92 million, while the football teams following behind the Big Two from La Liga are Flamengo (5.55million), Liverpool (4.98), Manchester United (3.21), Juventus (2.88), Manchester City (2.72), PSG (2.56), Chelsea FC (2.1) and Arsenal (1.96). By countries, Barça has the most followers in the United States, Spain, Brazil, Indonesia and Mexico.
Barça was one of the first clubs to be present on YouTube, having appeared on the site for the first time in February 2006. The growth since then in terms of subscribers has been relentless. By June 2017, it had become the first club to have over three million subscribers, moving ahead of the world’s top sports competitions (NFL, Olympics, LaLiga and Bundesliga), with the sole exception of the NBA, and also all of the other top football clubs from around the globe. In September 2018, it became the first club to reach 5 million subscribers.